EcoFinder for iPhone · Recycle Where? · for Organizations · The Wiggle PSA · Contractor Central

EcoFinder for iPhone

San Francisco’s first mobile app

During my time as Internet Communications Coordinator for the San Francisco Environment Department, I was responsible for “EcoFinder,” a database of recycling, reuse and responsible waste disposal options for residents and companies. Wishing to improve the outdated web-based user interface, I contracted a developer to build a more usable search form that would pull data from an open XML file published nightly to our web server. After we launched, a mobile development firm expressed interest in building a native iOS app that would allow citizens to search the EcoFinder database via their smartphones. With this firm, I managed the development and launch of this app, City and County of San Francisco‘s first mobile app which helped to spur the open data movement in the Bay Area.



Recycle Where?

Inter-agency software development project

RecycleWhere screenshot

Recycle Where?” is a collaborative software development project between local environmental agencies including the City and County of San Francisco, the Alameda County Waste Management Authority, Contra Costa County, the City of San Jose and the City of Palo Alto. Knowing that each agency maintains a database of recycling and waste disposal options for residents nearly identical in structure, I conceived a universal system that would allow a regional approach to maintaining this data. As project manager, I pitched the idea for funding, facilitated group communications, solicited vendors via an RFP process, managed the development process, and launched the new service for the San Francisco. The eventual goal is to release this software to other agencies under an open source license.

Top for Organizations

B2B content marketing program

At, I conceived, launched, and managed the content marketing program for “the world’s platform for change.” This included dozens of webinars on topics ranging from online petition basics, year-end fundraising, and mobilizing supporters via social media, email and SMS. I also managed the B2B email list of 30,000 of the world’s foremost nonprofit fundraising and advocacy professionals, as well as the “Theory of” blog. During this period, I also presided over the transition from Vertical Response & Salesforce to Pardot for an integrated marketing automation solution.

Blog posts:


The Wiggle PSA

Original song and music video

“The Wiggle” is San Francisco’s most beloved bicycle route, allowing cyclists to travel from The Mission neighborhood to Golden Gate Park with a minimum of hills. I decided to pay homage to this San Francisco treasure in song, and convinced my skeptical band, The Real Numbers, to record a one minute jingle that highlighted the virtues–and directions—of the Wiggle. I then conceived, storyboarded, cast, shot and edited a “PSA” video that has been viewed over 15,000 times.


Contractor Central

iOS & Android mobile app

Accela provides the leading civic engagement platform, powering thousands of services and millions of transactions daily for large and small public agencies worldwide. As Senior Product Manager, I was responsible for all aspects of the product development lifecycle for Contractor Central, a native iOS and Android mobile app that facilitates municipal licensing and permitting. The launch of Contractor Central v1 was well received by local agencies and is available in both the iTunes and Play stores.